Class Number 63628
Catalog Number 10-104-125
Class Title Promotion Management
Class Topic
Semester / Year Fall 2021
Units 4.00
Instructor Wallner,Debra L
Course Fee  $602.34
Senior Fee  $602.34



Location District Office Complete an online Registration Form
Payment Procedures
Refund Policy
Building Off Campus
Instruction Mode Blended/Computer Con
Room Day(s) Time Date(s)
Class Description
Focuses on the theory and practice of integrated marketing communications in order to develop content strategies and marketing campaigns. The fundamentals of multi-channel promotions as related to target audiences and the marketing mix are studied. The characteristics of major media alternatives including radio, television, newspapers, magazines, outdoor, direct response, and digital media are also explored. Finally, target market research, campaign planning, and creative approaches to messaging are practiced within a project-based learning environment. Prerequisite: Marketing Principles 10104102
Important Class Notes
Students will attend class using a web conferencing tool on the scheduled day and time. Students should check their Mid-State email prior to the first class for any additional announcements or instructions.



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